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In addition, since Germany is to host the World Cup, headquartered in Bavaria, Germany Adidas enjoys advantages of proximity. & nbsp; & nbsp; & nbsp; in 64 races, the world's more than 1 billion viewers will see the use of equipment and billboards inside and outside the stadium, the ball, the referee uniforms and volunteers in the game composed of three stripes of Adidas trademark. Adidas also won the American Broadcasting Corporation (ABC) and ESPN exclusive advertising rights to broadcast World Cup matches when the United States, this means that during the broadcast of the American audience a chance to see the Nike ad. & nbsp; & nbsp; & nbsp; The Nike is still used in other sports arena again succeeded the old tactics: sponsored by the star to make Starchaser effects. That year, Nike is the method has been applied by sponsoring Michael? Jordan and in one fell swoop laid the dominance of global basketball supplies market. To further demonstrate their determination, Nike sponsored the World Cup team for the first time exceeded the number of terms Adidas. In this World Cup, Nike co-sponsor of the United States, Mexico, Portugal and other eight teams, while the Adidas sponsored the six teams. & nbsp; & nbsp; & nbsp; when advertising in traditional media and the Internet, and sponsorship of amateur football match, individuals and sports teams, Adidas and Nike's big spenders is worse than ever. & nbsp; & nbsp; & nbsp; Nike's usual guerrilla marketing tactics (in the case did not win the right to hold an official sponsor of venues around the city covered in the company's billboards in the Olympic Games) will be difficult in Germany There useless. Because FIFA has exclusive marketing rights to be protected by local enterprises court requirements and requirements tournament host cities in the sale of advertising space on the OTC official sponsor given priority. & nbsp; & nbsp; & nbsp; but Nike fuss surrounding the Brazilian player's strategy also has a tactical advantage. Nike produced is priced at $ 70 replica jersey of the Brazilian national team, becoming one of the world's most sought-after products. Nike also with Ronaldinho, Ronaldo and Brazil's other well-known players on a global scale to create a star effect more sensational. Nike's marketing plan in Brazil holds an important position, so that Nike used a Portuguese phrase "joga bonito" (Note: Portuguese is the official language of Brazil, joga bonito meaning "beautiful football") to the title of its global marketing campaign . The slogan and the Brazilian national team footwork gorgeous style with performances colors complement each other, the purpose is to use a similar "Air Jordan" slogan to attract a large number of football fans. & nbsp; & nbsp; & nbsp; Nike said sales of soccer-related products nearly $ 1.5 billion, is more than two times in 2002, compared with $ 40 million in 1994 for the first time the United States hos Retro jordans for sale ted the World Cup higher get even more. Adidas expects sales of soccer-related products will increase by more than 30%, more than 1.5 billion US dollars. & nbsp; & nbsp; & nbsp; earlier this year, Adidas bid $ 3.8 billion acquisition of Reebok, thus narrowing the gap with Nike. In April this year, Adidas and the NBA also signed a 11-year sponsor agreement. In addition to the two major areas of football and basketball, Adidas is still running, tennis, and golf tournament plays an important role.adidas Busenitz PureBOOST ushered in the new color "Core Black". 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Shop: Nike.com Nike Flight Bonafide Color: Cargo Khaki/Gum Light Brown Style Code: 917742-300 Release Date: September 9, 2017 Price: $145 Nike Air More Uptempo Color: Light Bone/White-Light Bone Style Code: 921948-001 Release Date: September 15, 2017 (North America) Price: $160 Nike Air More Uptempo ??Knicks?? Color: White/Deep Royal Blue-Team Orange Style Code: 921948-101 Release Date: September 19, 2017 Price: $160 ?? Shop: Nike.com Nike Kyrie 3 ??Kyrache Light?? Color: Black/Team Orange-Concord-Neo Turquoise Style Code: 852396-007 Release Date: September 2017 Price: $120 Nike LeBron Soldier 11 EP ??Kay Yow?? Style Code: 897645-102 Release Date: September 2017 Price: $130 October 2017 Sneaker Release Dates adidas Dame 4 ??Rip City?? Color: White/Black-Red Style Code: BY3759 Release Date: October 6, 2017 adidas Dame 4 ??Un-Dyed?? Color: White/White-White Style Code: BY4496 Release Date: October 6, 2017 adidas D Rose 8 Color: Black/Gold-White Style Code: CQ1618 Release Date: October 28, 2017 Nike Air Foamposite Pro ??Metallic Gold?? Color: Metallic Gold/Black-Black-White Style Code: 624041-701 Release Date: October 2017 Price: $230 Nike Air More Uptempo PRM ??Wheat?? Color: Flax/Flax-Gum Light Brown Style Code: AA4060-200 Release Date: October 2017 ?Price: $185 November 2017 Sneaker Release Dates adidas Yeezy Wave Runner 700 Color: Solid Grey/Chalk White-Core Black Release Date: August 12, 2017 Release Date: November 1, 2017 (Ship Date) Price: $300 Pharrell x adidas NMD Hu Trail Color: Core Black/Footwear White-Footwear White Style Code: AC7359 Release Date: November 11, 2017 Price: $250 Pharrell x adidas NMD Hu Trail Color: Noble Ink/Bold Yellow-Footwear White Style Code: AC7360 Release Date: November 11, 2017 Price: $250 ?adidas EQT Support 93/17 ??Black Friday?? Color: Core Black/Core Black-Core Black Style Code: BY9512 Release Date: November 24, 2017 Price: $180 Nike Air Max 97 Color: Black/Black-Black Style Code: 918356-002 Release Date: November 2017 Price: $160 adidas NMD R1 Primeknit Color: Sea Crystal/Turquoise-Sea Crystal Style Code: CG3601 Release Date: November 2017 Price: $170 adidas Yeezy Boost 350 V2 Color: Blue Tint/Grey Three-High Resolution Red Style Code: B37571 Release Date: December 2017 Price: $220 adidas Yeezy Boost 350 V2 Color: Semi Frozen Yellow/Raw Steel-Red Style Code: B37572 Release Date: December 2017 Price: $220 Nike WMNS Air Foamposite One ??Shine?? Color: Dark Stucco/Dark Stucco-Black Style Code: AA3963-001 Release Date: Holiday 2017 Price: $230 Nike WMNS Air More Uptempo ??Shine?? Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130A brand heritage for centuries, enduring, and certainly it is unique, which is a good example of converse. In the tradition of century-old brand of traditional design, but also constantly added innovative design, build Evergreen never OUT of shoes. This fall, Converse is distinctive to the 1976 birth of the Pro Leather shoes modeled, to create a brand-new shoes. This time, the color is also under the foot work, black, white, natural Needless to say, red, yellow, green and other version is it all themselves. Like a friend to pay attention, the latest series will be officially added to the major Converse in September. Source: hypebeast & nbsp;Y-3's very breath of the shoes Qasa High with the first release of a Triple Black color, the continuation of its iconic design, made from neoprene and elastic tie with both lightweight and fit to bring foot feeling, and a low-key yet classic black throughout the whole, and the shoe body respectively before and after using Yohji Yamamoto the words Y-3 and embellishment, the overall design and the Japanese samurai black exactly the same style. 2.jpg (79.64 KB, download times: 10) download attachment Y-3, Qasa, High, Triple, Black 2015-8-21 upload at 23:30 1.jpg (66.73 KB, download times: 1) download attachment Y-3, Qasa, High, Triple, Black 2015-8-21 upload at 23:30 3.jpg (84.52 KB, download times: 8) download attachment Y-3, Qasa, High, Triple, Black 2015-8-21 23:30 upload camel, Black 00 adidas Consortium from the marathon performance design from Boston Super and Marathon TR extraordinary two running shoes in inspiration, and launched Boost Mid and Energy composed of Ultra Boost Run Thru Time. Two new Primeknit Boost top configuration collocation are crafted, supplemented by 3M decorative details, interested friends please pay more attention. adidas-consortium-run-thru-time-pack-where-to-buy-01.jpg (332.62 KB, download times: 0) download attachment adidas Consortium Run Thru Time sale reminder Upload 08:08 2017-7-19 item: BY3056 adidas-consortium-run-thru-time-pack-where-to-buy-04.jpg (424.02〉Today, the network out of the new members of the Zoom Ascention a Nike Basketball's spy. This section uses the shoes design of the middle shoe, and the shoes are made of FlyWeave knitting materials. At the same time, the whole stability is enhanced by Flywire, and the bottom end of the built-in Zoom shock proof unit is finished. 920fda58gw1f2816h3wmoj20m80gwmyn.jpg (63.68 KB, download times: 16) download attachment Nike Zoom Ascention 2016-3-24 upload at 18:00 920fda58gw1f2816klbgnj20m80m4din.jpg (81.02 KB, download times: 13) download attachment Nike Zoom Ascention 2016-3-24 upload at 18:00 920fda58gw1f2816m6drfj20m80m10w7.jpg (97.09 KB, download times: 28) download attachment Nike Zoom Ascention 2016-3-24 upload at 18:00 920fda58gw1f2816j09ndj20m80mbgos.jpg (89.53 KB, download times: 28) download attachment Nike Zoom Ascention 2016-3-24 18:00 upload , Nike, basketball, network 00 air-jordan-11-space-jam-restock-july-1.jpg (98.64 KB, download times: 0) download attachment Air Jordan 11, Space, Jam, againUpload 07:32 2017-7-20Nike LeBron said yesterday the 11 EXT Blue Suede today have been identified will be officially on sale recently, also released a high-definition display details. From the picture it is not difficult to see that the new work on the already full of visual tension design, through the combination of suede shoes body and mesh tongue, and then through the YISHION blue, the suction eye of a higher level, and is equipped with a large black bottom. Interested friends, please be sure to lock the sale of information. item: 656274-440Release date: blue-suede-lebron-xi-08.jpg (81.51 KB, download number: 0) download 2014-4-4 upload 11:39 blue-suede-lebron-xi-07.jpg (109.38 KB, download number: 0) download 2014-4-4 11:39 upload blue-suede-lebron-xi-04.jpg (78.21 KB, download number: 0) download 2014-4-4 11:38 upload blue-suede-lebron-xi-06.jpg (101.21 KB, download number: 0) download 2014-4-4 11:38 upload blue-suede-lebron-xi-05.jpg (136.33 KB, download number: 0) download 2014-4-4 11:38 upload blue-suede-lebron-xi-03.jpg (107.17 KB, download number: 0) download 2014-4-4 11:37 upload blue-suede-lebron-xi-02.jpg (103.64 KB, download number: 0) download 2014-4-4 11:37 upload The exchange rate changes involve foreign trade risks of export enterprises. In this regard, one day before discuss many countermeasures for Quanzhou, many export enterprises in which some of the techniques have been considered effective practice test. skills 1: sign a hedge agreement at present, more and more export enterprises use "forward settlement and sale", that is, enterprises and banks in accordance with the current exchange rate for long-term settlement, thereby locking the risk. This method is especially suitable for enterprises with long production cycle of export products. When the date of shipment is determined, the enterprise may apply to the bank for the price locking immediately and sign the product inflation protection agreement. As a result, in the agreed period, whether or not the exchange rate is up or down, the profits are unchanged for the enterprise. experienced industry believes that in the settlement, export enterprises should adopt immediate settlement, such as letter of credit at sight (L/C), and if the telegraphic transfer (T/T) mode, we should try to increase the proportion of deposit. In terms of telegraphic transfer, most enterprises collect 30%% of the total payment as the deposit, and the remainder will be paid after the bill of lading comes out. In order to avoid the exchange rate risk, enterprises should increase the proportion of deposit, such as the total payment of 50%%, or even more. tip two: change settlement currency According to analysis, the magnitude and trend about exchange rate changes because of relative currency is different, so companies can change only in dollars a single settlement, with the importing country currency to replace the dollar in international settlement. If the goods exported to EU countries can be settled in euros, the goods exported to South Korea can be settled by the Korean won, so as to spread the risk. If the buyer is an EU country, the enterprise can offer the euro to the customer and sign a purchase contract based on the euro price. As far as the current practice is concerned, most buyers from European Union countries can accept the offer. technique three: " ", "" insiders believe that the magnitude of the exchange rate changes is often related to the time span involved in the order. Therefore, enterprises in the orders should be more than 3 months of delivery of short-term orders, as far as possible to avoid long-term orders. And for the inevitable long-term orders, enterprises can take "split sheet" way to deal with, that is, the signing of installments, so that we can separate the period of time to sign product prices. In the quotation, the best business can give the customer a valid period, and that if the exchange rate is too large, the price will be adjusted accordingly. (Editor: admin)